A Company Bike, Charity Projects, Sport Subsidies – All Things “Prague’s Responsible Company of the Year,” Et netera a.s., Has Instituted
08. 09. 2010, Author: OČi

Prague’s Responsible Company of the Year was awarded for the first time this year. “We try to be responsible in our business and be the best neighbor possible. We therefore decided to award a local company in every region that understands its responsibility for the development of its region, is mindful of the environment and supports publically beneficial activities,” said Přemysl Filip, senior manager for social responsibility at Vodafone, which bestows the award.
Et netera understands its responsibility both outwards and within the company. Internally, the company motivates its employees to participate in sports by taking part in various tournaments and supports the creation of sports teams among its employees. The company organizes and sponsors its own triathlon: ET NETERA Doksyman. Employees that want to cycle to work have a place to store their bikes and showers available at the office. For trips around town on business, Et netera even purchased a special city bike in the company’s colors.
Outwardly, the company tries to limit its impact on the environment, such as by eliminating packaged water. In the past two years, weekend teambuilding activities have changed their content to focus on helping those who need it. “Last year we worked to repair a castle and this year we helped with the clean-up in areas hard hit by flooding. The feeling of satisfaction from helping bonds our team more than climbing some trees and there is no lack of fun,” said David Procházka, Et netera’s human resource manager.
Et netera also finished in the top three in another category as it finished second in the main “Company of the Year” category. The company won the regional award last year and thanks to this year’s success, Et netera has won two first places and one second place in two years of the contest. ”Although the market is still coming to grips with the crisis, we acquired the creative online agency První multimediální over the summer. I believe we have a lot to say, not only about our humane approach, but also with our bottom line. In the future, we would like to be the example for start-up businesses to show them a different way than is usually presented,” Et netera CEO Martin Černohorský said.



