Et netera Completes Merger with První multimediální with a Number of Changes

Both divisions have common operational and financial support led by Martin Palička, sales and marketing are led by Petra Jareš and both divisions fall under Managing Director Martin Černohorský. “Both companies offered creative and technologically complex services. We have combined them and then re-divided them. The more technologically advanced projects will be dealt with by the website division, while marketing campaigns will be undertaken by the První multimediální division,” said Černohorský. The website division will be led by new Executive Director Pavel Pola, who had been technical director up to now.

The První multimediální division has undergone a restructuring and now aims to become a leading digital media agency. Under the leadership of Jiří Štěpán, it will concentrate on marketing campaigns, where it wants to bring a focus on effectiveness and measurable success into the creative process. “For most digital agencies, creativity is the alpha and omega of their efforts. We see creativity in finding original ways to provide clients with real results instead of just fishing for awards for the funniest ad campaign,” said Štěpán, the new executive director of the První multimediální division.

All former employees of the former První multimediální s.r.o. have been incorporated into Et netera.

Personnel Changes

Michal Kříž
The former co-owner and director of První multimediální will focus on business development, finding new opportunities, and devising creative campaigns.

Daniel Kafka
Also a former První multimediální co-owner, he has terminated his employment, but continues to work closely with Et netera. The media agency Fragile, which Daniel owns, has become Et netera’s media strategy and buying partner.

Jiří Štěpán
Et netera’s former research and development director has become the new executive director of the První multimediální division.

Pavel Pola
Et netera’s former technical director has been named the executive director of the website division.

Martin Palička
Et netera’s former financial and operations director, who worked for the last 15 months as the executive director of PragueBest, is now returning and will take up his former role in the Et netera group that includes První multimediální and Atobo, which operates the job portal Spravnykrok.cz.

Ondřej Čihař
Et netera’s former marketing director will now move into the position of creative director within První multimediální and aims to bring a more client-oriented approach to the division.