Et netera is the first company to be the Google Analytics Authorized Consultant in the Czech Republic

Google Analytics is a tool by Google which enables to monitor and evaluate web statistics. It makes possible to set and measure in detail the sales objectives of a website, monitor the behavior of visitors and evaluate the effectiveness of campaigns. The users may then adjust the website more easily to improve the quality and be more successful.

“The analysis of visitors and effectiveness of a website is today necessary part of every web project which wants to be successful. Thanks to the relationship with Google we are now able to provide our customers with one of the best solutions on the market,” says Jiří Štěpán, Et netera’s Client Solution Manager.

Et netera joined several certified individuals in the Czech Republic as the only company. To become Google Analytics Authorized Consultant Et netera had to meet many requirements and undergo many examinations of its knowledge and competence.

Thanks to the authorization Et netera is the only company in the Czech Republic which is able to offer solutions which are not normally available. Firstly, it is the server version of Google Analytics which enables to analyze web statistics without transferring data to Google. It makes it possible to employ Google Analytics even in cases which were not allowed so far. For example for intranets or in firms where the utilization has not been possible due to safety regulations.

“It is also our success that Et netera was awarded the Google Analytics Consultant Certificate as the first company in the Czech Republic because it joins our partners who cooperate with us to develop and enhance the level of Czech web," says Filip Hráček, Account Strategist of Czech Google who is at the same time a holder of Google Analytics Consultant Certificate.

You can get more information about the Google Analytics services and its use for commercial websites at www.google.cz/analytics.