At the moment, we enable Škoda

to communicate
with 5000 dealers on 5 continents

to offer used cars to millions of visitors of ŠKODA Plus pages

to materialise the future of multimedia technologies of ŠKODA cars

Discover the whole story


The oldest Czech internet agency, První multimediální (i.e. The First Multimedia Co.) sets off on a ten-year ride with its ŠKODA client.


První multimediální launches the operation of the ŠKODA Plus portal, which integrates a lot of external systems including a system for used car management.


After acquiring První multimediální, we take over the operation of ŠKODA Plus applications and we start a new period of cooperation.


We work on rebranding the ŠKODA Plus brand to a new ŠKODA AUTO corporate identity,

We win a tender for the delivery of a unique application, the Target Network Tool. TNT is a tool which enables simple information exchange between importers (organizations representing the client in more than 100 markets) and many departments in ŠKODA AUTO through a robust web application.

The TNT project doesn’t collect points only with the client, but also in the Internet Effectiveness Awards competition. We win in the “Auto-Moto” category and, at the same time, we are awarded the main Grand Prix. TNT enables shorting the average time needed to process a request by 70% and makes it significantly easier to report key information to the ŠKODA AUTO management.

“The TNT project is an important step ahead because it allows for a closer cooperation between the producer and the markets. For meeting the target and its execution, I’d like to thank our team in ŠKODA AUTO, who took part in the preparation, and the Etnetera company, which provided a first-class technological solution.”

Jan Steyrer – Head of distribution strategy


“Besides TNT, we also develop a mobile version of the ŠKODA Plus portal. We deliver e-learning for all models, from the smallest Citigo, to the highest one, Superb. A part of the e-learning is theoretical and practical information on a given model, its comparison with competitors and passing on the advantages of the Simply Clever solution. This is all enriched with multimedia elements such as video guides or 3D animations. At the moment, the Etnetera Motion company focuses on e-learning application development.”


A new, 9th version of the ŠKODA Plus portal receives a frontend facelift, a new car search and a Google Maps integration. The offer of used cars is newly integrated in ŠkoFIN web pages.

We work on a rapid TNT system development with new modules for further ŠKODA AUTO internal departments. The requests for a continual development are, on the Etnetera side, guaranteed by a team of up to 20 members, which consists of consultants, analysts, programmers, testers, first line support, a project manager and an account manager.

We start working on preparation of multimedia systems in ŠKODA cars.


Through 125 Czech dealers, you can choose from more than 3,000 tested cars on the ŠKODA Plus pages.

We extend the reporting capabilities of the TNT tool to mobile devices for both management users and individual dealerships.

“Etnetera is not just an implementor of solutions we devise. They are an equal partner in the process of development and support of a unique information system. Despite occasional problems during the development or turbulent changes in requirements, we always reach together a result, which is the target for ŠKODA AUTO.”

Pavel Kulíšek – Dealer network development and corporate design

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