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Albert

In one year with Albert

45% increase in website visits

12 detailed traffic analyses

70% increase in recipe views

Discover the whole story

2003

We take over the operation of simple HTML pages ialbert.czihypernova.cz and ahold.cz.

2005

We convert the website to our jNetPublish CMS and we take care of the pages redesign.

2006

We build a new Ahold’s intranet. One of the applications is the DMS Commercial magazine for communication with stores, used by branches for communication with the HQ on a daily basis.

“For our 17,000 employees, together with our colleagues from Etnetera, we create attractive, interesting and clear intranet pages. Throughout this cooperation, there were great but also weaker moments, but if I were to evaluate it comprehensively and objectively, the cooperation is very professional and focused on client satisfaction. For this, our colleagues from Etnetera deserve not only this recommendation, but also our thanks.”

Radim Nejman – manažer interní komunikace

2007

Because of a great success, we extend the intranet with a procedure and directive storage. We develop a robust application for measuring energy consumption, which is important because the energy consumption of our stores has a big impact on Ahold’s profits. The intranet is a live communication tool with a nice design and a pleasant atmosphere.

2009

We unify all three websites under a single address: www.albert.cz.

2011

We extend the website with a mobile version with a recipe archive and with the use of geolocation for store search. We were one of the first ones in the industry who deployed a mobile version which used geolocation.

2013

At the close of the year, we collect ideas for a new albert.cz website. These are used by Ahold as the basis for the content brief of a new website content concept. The tender is won by our sister company, Etnetera Activate. We use the synergy of coopertion under one roof.

2015

Every week, in cooperation with Etnetera Activate, we prepare a new special offer leaflet newsletter and a content newsletter with interesting articles from albert.cz. This irresistible combination brings in tens of new subscribers every week. We regularly prepare a microsite on new Albert campaigns, with interactive features. We take over the Albert Partyservis application, using which end customers can order catering for their own events. We rewrite the application and improve order processing. Order administrators are now able to deal with all situations which may occur without the help of programmers.

“The cooperation with Etnetera works to our satisfaction. Our website, www.albert.cz, looks and works really well. Moreover, we also cooperate with Etnetera on creating content, which is interesting and well-thought in every aspect. As it happens, we sometimes hit a problem, but we’ve always managed to resolve it. Therefore, I can recommend Etnetera.”

Jan Eisenmann – online marketing specialist

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