Allianz | Etnetera


In a single year, the Allianz website facilitated

7,000 signed policies
19,000 mobile version views
43,000 logins into self-care system

Discover the whole story


After acquiring První multimediální, Etnetera took over operation of existing applications and started building a team to develop websites for insurer Allianz over the next few years.


We launched a portal for sales representatives where they can create personalized content for their unique personal pages and information regarding the structure of their network, offices, or branches.

In the space of only 3 months, we designed and programed an online sales system for Allianz’s insurance policies, which were available with significant discounts. Many would say meeting such a short deadline was impossible, but we proved the doubters wrong. We also regularly redesign AllianzDirect to incorporate new product innovations.

After a successful pilot phase, Allianz launched a new client portal, MojeAllinz, at the beginning of September of the same year. It enables people to manage their policies, change their personal details, and have a detailed overview of their premiums.


We created a brand-new website for Allianz equipped with unique functions. The Czech unit defended the idea at the insurer’s headquarters because it shunned using the central corporate template. Instead, we shed the PHP solution and switched to the jNP content management system.

In regard to our cooperation with Etnetera, I chiefly appreciate the fact they can react to client requests quickly. After almost 4 years of experience with Etnetera with many successful projects under our belt, I can say we make a great team.”

Kateřina Jeníková– Online Specialist


The growing demand for mobile access to the Allianz website required the launch of a mobile version where we put the emphasis on electronic communication. We also added Google Maps that integrated branch and licensed partner searches. Uploading photographs to an insurance claim from a mobile phone was also added.

We further improved the Allianz website and created an English version, which is a complete one-to-one clone of the Czech site. It’s the most complex English-language version of a website in the Czech Republic.


Operation of the Allianz website was managed by a 4-member team. Twice a year, we conducted user behavior surveys and used the data to optimize from a functionality and graphic design point of view.

Allianz has been cooperating with Etnetera on the development and operations of online sales applications and websites for quite some time. In terms of content, this includes both minor adjustments and longer-term projects. In terms of our cooperation, I mainly appreciate the professionality and active approach from Etnetera’s employees. They often actually put forward their own proposals for improvements and recommend optimal solutions for our clients. My overall evaluation is thus very positive.”

Pavel Martynek – Marketing Director


We created a unified UX for all products and their corresponding online application forms. Car liability and property insurance were among the first completed projects. We are also creating an online solution for iDomov,  which facilitates the sale of insurance policies on the Allianz portal. The main advantage is the client experiences a smoother and seamless experience filling out the application with the option of completely tailoring the product to the client’s needs on any device of their choosing.

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