Cooperation began in 2003 and grew over time as both sides were satisfied with the results. The first success came with the ialbert.cz, ihypernova.cz, and ahold.cz websites built by Etnetera that gradually transformed into the current presentation at albert.cz. Cooperation then began to include a number of our sister companies: Etnetera Active redesigned the latest version of the website, its online analytics, and content management; Etnetera Motion helps with the creative part of the online campaign; and Fragile manages the client’s social networks. Our collaboration has thus become firm, coordinated, and lasting.
What We Do
We work together to enhance the website’s content and improve its effectiveness. We propose optimization on the basis of actual traffic so the client can better react to customers’ needs and improve online conversion rates.
How the Collaboration Works
How do we work with Albert? We meet every two weeks to analyze and evaluate the website’s traffic in the previous period. The meetings are attended by the client’s marketing department and a consultant, project manager, and content manager from Etnetera. The client’s needs are discussed and specific solutions to achieve those goals are discussed. Ideas are collected that are then are developed into functional options, wireframes, and visual proposals while also planning work that will be performed over the next two-week cycle.
One of the tasks we set for 2018 was to improve organic traffic in the website’s recipe section in order to entice visitors to view other pages as well. In the end, traffic increased by 30% year-on-year and the most popular recipes saw a surge averaging 50%-60%. The bounce rate also fell by several percentage points while engagement rose.
Our common goal is to convert traffic on the website to traffic in stores and supermarkets. Over the long term, we’ve been able to boost newsletter registrations, traffic to online promotional flyers, and visits to individual stores’ website.
Discover the Whole Story
In 2018, we increased website traffic by 30% year-on-year while reducing the bounce rate.
We started preparing weekly special offer leaflets and newsletters with interesting articles from albert.cz in cooperation with Etnetera Activate. This hard-to-resist combination brings in dozens of new subscribers every week. We regularly created microsites that included interactive features for special Albert campaigns. We took over the Albert Partyservis application, which customers use to order catering for their events; re-writing the application and improving order processing so that administrators are able to deal with any situation that can arise without the help of programmers.
“Cooperation with Etnetera works to our satisfaction. Our website, www.albert.cz, looks and works really well. Moreover, we cooperate with Etnetera on creating content that is interesting and well thought out in every aspect. We sometimes hit snags, but we’ve always managed to resolve them. Therefore, I can whole-heartedly recommend Etnetera.”
Jan Eisenmann – Online Marketing Specialist
We collected ideas for a new albert.cz website toward the end of the year. Ahold used the ideas as the basis of a brief for a new concept of the website’s content. Our sister company, Etnetera Activate, won the tender and we took advantage of the synergies that come from cooperation that takes place under our one roof.
We extended the website with a mobile version, a recipe archive, and geolocation capabilities to find stores. We were one of the first in the industry to use geolocation on a mobile website.
The success of the intranet led to its expansion with directive storage. We developed a robust application for measuring energy consumption in stores, a major component of Ahold’s costs. The intranet became a lively communication tool with an attractive design and a pleasant user experience.
We built a new intranet for Ahold including a DMS Commercial magazine used for daily communication between stores and headquarters.
“Together with our friends at Etnetera, we create an attractive, interesting, and easy-to-navigate intranet for our 17,000 employees. We’ve experienced highs and lows during this collaboration, but if I were to evaluate it complexly and objectively, then this has been a professional endeavor focused on the client’s satisfaction. For that, the people at Etnetera deserve not only this recommendation, but also our thanks.”
Radim Nejman – Internal Communication Manager
We redesigned and converted the website to our jNetPublish CMS.