Topnotch care of a website | Etnetera

Topnotch care of a website

We have been helping Albert Česká republika fulfill their business targets thanks to managing website presentation, creating microsite, taking care of analytics and content since 2003. We bring full-fledged web experience together with e-mailing services from Etnetera Activate and creative campaigns and solutions from Etnetera Motion.

We make the website better We are improving content quality, increasing performance and optimizing the website on the basis of real previous experience. We allow our client to react better to their customer needs and to increase the conversion rate of the website..
Cooperation firt We meet Albert representatives in regular 14-days intervals, where we discuss their needs and find solutions. We are gathering new initiatives and shaping ideas to functional wireframes or graphic designs.
We have results We successfully improved year-to-year organic traffic of the website, increased engagement of visitors and at the same time lowered bounce rate. Hand in hand, the number of customers of shops and supermarkets increased as well.

Discover the Whole Story


In 2018, we increased website traffic by 30% year-on-year while reducing the bounce rate.


A complex analysis of the available data was performed to aid in the optimization of the website at The A/B testing significantly improved the number of visits to the presentation.


We started preparing weekly special offer leaflets and newsletters with interesting articles from in cooperation with Etnetera Activate. This hard-to-resist combination brings in dozens of new subscribers every week. We regularly created microsites that included interactive features for special Albert campaigns. We took over the Albert Partyservis application, which customers use to order catering for their events; re-writing the application and improving order processing so that administrators are able to deal with any situation that can arise without the help of programmers.

“Cooperation with Etnetera works to our satisfaction. Our website,, looks and works really well. Moreover, we cooperate with Etnetera on creating content that is interesting and well thought out in every aspect. We sometimes hit snags, but we’ve always managed to resolve them. Therefore, I can whole-heartedly recommend Etnetera.”

Jan Eisenmann – Online Marketing Specialist


We collected ideas for a new website toward the end of the year. Ahold used the ideas as the basis of a brief for a new concept of the website’s content. Our sister company, Etnetera Activate, won the tender and we took advantage of the synergies that come from cooperation that takes place under our one roof.


We extended the website with a mobile version, a recipe archive, and geolocation capabilities to find stores. We were one of the first in the industry to use geolocation on a mobile website.


We unified all three websites at a single address:


The success of the intranet led to its expansion with directive storage. We developed a robust application for measuring energy consumption in stores, a major component of Ahold’s costs. The intranet became a lively communication tool with an attractive design and a pleasant user experience.


We built a new intranet for Ahold including a DMS Commercial magazine used for daily communication between stores and headquarters.

“Together with our friends at Etnetera, we create an attractive, interesting, and easy-to-navigate intranet for our 17,000 employees.  We’ve experienced highs and lows during this collaboration, but if I were to evaluate it complexly and objectively, then this has been a professional endeavor focused on the client’s satisfaction. For that, the people at Etnetera deserve not only this recommendation, but also our thanks.”

Radim Nejman – Internal Communication Manager


We redesigned and converted the website to our jNetPublish CMS.


We took over operation of the HTML websites at and

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